This issue among others is generating a dilemma for YouTube as talent may emigrate to other well-established platforms dedicated to kids programming or, worse yet, drop out completely and take their audiences with them. It may even drive them out of their business or career. Appealing the decision will undoubtedly take valuable time as contact with human YouTube employees is notoriously touch-and-go. If a creator's published content is deemed to be in breach of the rules, their revenue may be cut. While the FTC may be able to determine if a specific video is "made for kids" based on manual review as necessary, YouTube relies primarily on a mix of the publisher's self-reporting as well as viewer flags and artificial intelligence algorithms to figure that out. Some content creators are up in arms about how YouTube is implementing these COPPA measures.
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